Customer Trust Developed through Dependability .

Think of one, two or three people in your life, either now or when

you were younger, whom you would call dependable. Without even

knowing any of them directly, there are qualities they have in common:

• They do what they promise.

• They are there when you need them.

• They are willing to give a hand no matter what the situation.

Well, if we all have the same view of dependability, then how to

demonstrate it to the customers we serve should be quite clear. We just

look at those dependable people we have known and model our

behavior and attitude after them.

Simple, Right? Yes, but not easy. It takes commitment and doing

some things we may not want to do at the time. But, over the long haul,

those who do what it takes are the ones who the customer learns to

depend on.

We all want to be dependable to the people who are important to us,

and what dependability over time generates is Trust.

There is no greater compliment that we can pay our friends or

associates than to tell them they are dependable and that you trust

them. That’s why this principle is so important because, with

dependability and trust, a person, a family and a company can only get

stronger.

Here’s hoping for you that when your family, friends or

customers are asked to list three people who are dependable, your

name is first on the list!